You don’t have to spend a ton of money to garner attention. In this interview, Stu Heinecke and I discuss great contact marketing campaigns centered around items ranging from a block of wood, a cupcake, and even a full-page ad in the Wall Street Journal, we look at what the movies Hitch and Contact can teach us about contact marketing, and we discuss one specific campaign that had a 35,000 times return on investment.
- Listen on Apple Podcasts
- Download as MP3 by right-clicking here and choosing “Save Link As”
About the Book: What’s the one critical networking skill that can make or break your career? Your ability to Get the Meeting!
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke’s innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success.
Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns’ designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.
From Hollywood to the search for Amazon’s HQ2, from a surprising new Contact Marketing model, to “Pocket Campaigns,” which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.
About the Author: Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author. Heinecke discovered the magic of “Contact Marketing” early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise and brought in millions of dollars worth of business.
Heinecke is the host and author of the How To Get A Meeting with Anyone podcast and blog, and founder and president of Contact, a Contact Marketing agency, and co-founder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo.
Connect with Stu Heinecke:
Books by Stu Heinecke:
Subscribe to the Podcast: The Shaun Tabatt Show is syndicated over a wide range of distribution networks. Choose your favorite and subscribe.
- Click Here to Subscribe via Apple Podcasts
- Click Here to Subscribe via RSS (non-iTunes feed)
- Click Here to Subscribe via Stitcher Radio
- Click Here to Subscribe via Player FM
- Click Here to Subscribe via TuneIn
- Click Here to Subscribe via Google Play
- Click Here to Subscribe via Overcast
- Click Here to Subscribe via Spotify
- Click Here Subscribe Via iHeartRadio
Share the Love: If you enjoyed the show, please rate it on Apple Podcasts and write a brief review. That would help tremendously in getting the word out and raising the visibility of the show.
© Shaun Tabatt and ShaunTabatt.com, 2020. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Shaun Tabatt and ShaunTabatt.com with appropriate and specific direction to the original content.