Marketing and Branding in Times of Great Uncertainty (feat. Tim Calkins)

Kellogg School of Management’s Tim Calkins returns to The Shaun Tabatt Show to share some thoughts on effective marketing and branding strategies for times of great uncertainty. In this conversation, Tim offers a 4-step plan for businesses to identify the best way forward, he applauds 3 brands (Sam’s Club, Facebook, & Burger King) who delivered standout campaigns in this season of unprecedented international crisis, and discusses a few of the reasons online personal branding is now more important than ever before.