Chris Brogan joins me on the podcast to talk about what it looks like to earn trust in our ever-shifting digital world. We also get into his origin story, what it was like in the early days of podcasting, and so much more. We cover a lot of ground in this fun and fascinating conversation.
Do you ever wonder how some brands are able to generate word-of-mouth buzz and radical devotion to their products? In this interview, David Meeman Scott and I look at a diverse range of products including batteries, auto insurance, a rock band, and believe it or not underwear. We examine how these brands are able to generate an unprecedented amount of enthusiasm and devotion for their products. No matter what industry you're in, I'm confident this conversation will spark an idea for building a rabid fanbase around your products and services.
Kellogg School of Management’s Tim Calkins returns to The Shaun Tabatt Show to share some thoughts on effective marketing and branding strategies for times of great uncertainty. In this conversation, Tim offers a 4-step plan for businesses to identify the best way forward, he applauds 3 brands (Sam’s Club, Facebook, & Burger King) who delivered standout campaigns in this season of unprecedented international crisis, and discusses a few of the reasons online personal branding is now more important than ever before.
Mark Schaefer – Navigating a Sales & Marketing Landscape Forever Changed by the Coronavirus Pandemic
Bestselling author Mark Schaefer returns to the podcast to help us navigate how to avoid uncaring and tone-deaf sales and marketing messaging in the midst of the Coronavirus pandemic. He also helps us come to terms with the reality that in this emerging business landscape, it is the most human company that will not only survive, but thrive.