Tag marketing strategies

How to Turn Fans into Customers and Customers into Fans (feat. David Meerman Scott)

David Meerman Scott - Fanocracy
Do you ever wonder how some brands are able to generate word-of-mouth buzz and radical devotion to their products? In this interview, David Meeman Scott and I look at a diverse range of products including batteries, auto insurance, a rock band, and believe it or not underwear. We examine how these brands are able to generate an unprecedented amount of enthusiasm and devotion for their products. No matter what industry you're in, I'm confident this conversation will spark an idea for building a rabid fanbase around your products and services.

Marketing and Branding in Times of Great Uncertainty (feat. Tim Calkins)

Tim Calkins - Marketing and Branding in Times of Great Uncertainty
Kellogg School of Management’s Tim Calkins returns to The Shaun Tabatt Show to share some thoughts on effective marketing and branding strategies for times of great uncertainty. In this conversation, Tim offers a 4-step plan for businesses to identify the best way forward, he applauds 3 brands (Sam’s Club, Facebook, & Burger King) who delivered standout campaigns in this season of unprecedented international crisis, and discusses a few of the reasons online personal branding is now more important than ever before.