Today on the podcast I'm joined by Robert Bly, who can fairly be called one of the godfathers of the modern copywriting movement. We talk about his early days as a chemical engineering student and college newspaper feature writer and the journey that led him to become a renowned marketer and copywriter. We discuss the ways copywriting has changed through the years and the strategies required to be successful in today's multi-channel marketing environment. Be sure to grab a copy of the 4th edition of Bob's trusted book The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells. It's a resource that will pay dividends for many years to come.