You don't have to spend a ton of money to garner attention. In this interview, Stu Heinecke and I discuss great contact marketing campaigns centered around items ranging from a block of wood, a cupcake, and even a full-page ad in the Wall Street Journal, we look at what the movies Hitch and Contact can teach us about contact marketing, and we discuss one specific campaign that had a 35,000 times return on investment.
Episode 219: Stu Heinecke – How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing [podcast]
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke shares a few of the secrets he uses to get past traditional gatekeepers to reach those elusive high level influencers. In this talk, you'll find out why "contact marketing" is exactly what you need to take your success to a whole new level.