Bestselling author Mark Schaefer returns to the podcast to help us navigate how to avoid uncaring and tone-deaf sales and marketing messaging in the midst of the Coronavirus pandemic. He also helps us come to terms with the reality that in this emerging business landscape, it is the most human company that will not only survive, but thrive.
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About Mark Schaefer: Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing training and clients include both start-ups and global brands such as Dell, Johnson & Johnson, Adidas, and the U.S. Air Force. Mark has advanced degrees in marketing and organizational development and is a faculty member of the graduate studies program at Rutgers University. A career highlight was studying under Peter Drucker while studying for his MBA. His Marketing Companion podcast is among the top 1 percent of business shows on iTunes.
Connect with Mark Schaefer:
Books by Mark Schaefer:
Related Media:
Episode 310: Mark Schaefer – How to Bot-proof Your Future
Episode 264: Mark Schaefer – Marketing Rebellion: The Most Human Company Wins
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